Boosting Customer Loyalty Programmes (Blockchain for Gift Cards – Part I)

Getting little bit into history, reward programs spans over a century (~120 years) with S&H Green Stamps in late 1800’s, the launch of modern programs by the airlines ~35 years ago, and to the recent coalition programs like Plenti’s initial marketing partners that include Macy’s, AT&T, Exxon Mobil and Rite Aid. According to the 2017 Colloquy … Continue reading Boosting Customer Loyalty Programmes (Blockchain for Gift Cards – Part I)