“Data is the most important asset class of current generation”. In Internet of Things (IoT) era, with increasing device proliferation in hyper-connected world, humongous collection of sensor data can facilitate the conversion of incredible ideas into value-adding services. In creating value with data explosion, Blockchain Technologies can play a critical role creating a peer-to-peer marketplace providing IoT sensor owners an opportunity to monetize data and simultaneously enable data consumers with a decentralized market to buy IoT sensor data.

A whitepaper published by Machina Research finds that a large and growing proportion of the revenue associated with IoT is related to more sophisticated monetization opportunities. Specifically, between 2014 and 2024, a total of $1.3 trillion in IoT revenue will be available to companies that have sophisticated monetization capabilities, a significant part of the total anticipated revenue opportunity of $4.3 trillion.

The use cases for such monetizing IoT data can be numerous covering multiple industries. Another report from McKinsey with industry-wide split is shown below.

According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 percent until 2022 when the market would reach $241 billion. The data resulting from such vast reach of IoT sensors is for the primary usage of the sensor owner or it is enhanced with value-added insights and reselling. In both the scenarios of either for primary usage or for enrichment and re-sale, the data remains unacceptably under-utilized and the utility if hindered away in organizational silos. Blockchain can provide a marketplace for IoT sensor data connecting data owners with 3^rd party data consumers directly by externalizing the data outside primary silos.

The upside potential arrives from expected growth of todays 10+ billion sensors deployed globally to reach 40+ billion by 2020. Blockchain technology can help monetizing data by creating a marketplace offering a fully built financial ecosystem with a very minimal fees compared to a traditional fiat payment processors who typically charge between 1 and 3% for transactions. Also with creation of data utility tokens offers possibility to use small fractions of the token combined with very low fees making micro-transactions feasible. As well decentralization with blochchain backbone enables a very large numbers of participants in a trustless environment transacting with each other.

As shown in the picture above, a perfect ecosystems can be built for monetizing IoT data with Blockchain technology backbone. The players include sensor owners, data lakes gets created, network providers, blockchain data broker framework, data processers/enrichers, and data consumers / buyers. Sensor owners get an opportunity to monetize their data recovering some of their investments in IoT sensors. Network operators can win-back their enterprise accounts gaining scale and speed in the adoption of their network. This creates new types of buyers offering ease of access to data. Alongside data processors gain an eco-system to sell their services to the right people.

Related Article: Unleashing the Potential of Consumer IoT and Industrial IoT (IIoT) with Insights & Analytics

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