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Monetize Social Data Without A Middleman

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What if you start getting paid for the data you are giving away for free already? Yes, I am talking about “how to monetize social data”, your own data without middle man. Again, Yes – No Google, No Facebook and none.

The average person is shown over 100 ads per day. And while the tech giants earn billions of dollars, you earn zero. That can be changed. Let’s re-imagine data monetization by using the blockchain to cut out the middlemen and monetize yourself 100% of data revenues.

This idea lead to disrupting the $1.2T/yr data industry. For far too long, tech giants like Google and Facebook have tracked your every move, earned billions per year in monetization, but have shared none of that revenue with you, the rightful owner. I come across a DApp that precisely addresses this opportunity.

The Feasibility of a Decentralized Protocol

It is logical to envision developing a decentralized protocol, with a possible ETH-paired utility token that can both facilitate yield farming on such DeFi platform as well as serve as the form of rewards within the DApp that enables “autonomous social data monetization”. The real-world application of such DApp comes in the form of users installing the smartphone app and authorizing their existing social media (and other) accounts to share data.

This creates a unique scenario whereby the tech giant middlemen are removed from that part of the equation and 100% of the data monetization revenue is passed back to users in the form of Crypto/Digital tokens. This model feels similar to that of Brave Browser and how they reward users with BAT tokens for simply surfing the web, where user need to just “Install, Authorize, and EARN!”. This kind of decentralized protocol aims to help users monetize their data, as advertisers currently send profits directly to platforms.

Zero Knowledge Proof

Developing such protocol helps to monetize social data by leveraging a technique called ‘zero knowledge proof’s on Ethereum improves transaction throughput substantially.  ‘Zero Knowledge Proof‘ technology proposes, a technique which employs cryptographic algorithms so that various parties can verify the veracity of an item of information without sharing the data that compose it. The goal is to prove a statement without leaking extra information.

The DeFi Movement

Trusting your money in the custody of other humans is inherently risky. In today’s world you are leaving it to the internet giants to monetize social data. This glaring flaw in traditional financial instruments could be a primary motivation for developing a digital token backed by such DApp protocol that monetizes social data. As well such smart contract aims to ensure that a user can always be in full custody and control of their tokens, even during the course of various economic activities.

Looking to get into crypto but don’t know where to start?

DeFi is one way into lucrative crypto world, and venturing into a platform that taps into $12 T/yr market place looks very promiz=sing. While investing in one or even a few individual crypto currencies can result in wild volatility, there are new and innovative crypto investment options these days such as liquidity pools. We can have a token, where the funds are used not only to simply facilitating trades, and in return, can earn yield. Offering a “stablecoin pool” with a zero price volatility of the underlying asset by mapping to a fixed price tokens such as USDC.

Longer-term Crypto Investing for Maximum ROI

Taking a step further a DeFi platform as narrated above can feature different yield-earning pools, each with their own risk profile. Generally, the longer you stake (deposit) your tokens for, the higher yield you earn. This is especially the case in the long-term CD-style staking product which features terms as long as 5 years. It’s not uncommon for the long-term stakes to pay higher APY. DeFi platform can float a token that even affords users with the ability to, “scrape” interest up to once per day without penalty, a feature not available with traditional bank CDs.

Unique Ways To Differentiate Social Data Monetization DeFi Protocol

Devlop a token that employs a number of “scarcity functions” which both stabilize the token price as well as foster upward price appreciation. Built-in a unique feature like the “burning function”. Similar to a traditional stock buy-back, this token can programmatically draw 100% of the daily interest earned through its secondary market revenue from a partner like Maker or Compound Finance and use that revenue to buy token from DeX’s unsold inventory, then those tokens get sent to a “burn address”, forever removed from the supply. 

But what does this burning of tokens actually achieve?

This steady buy-side demand not only adds to the “net daily positive buys” on DEXes but also expedites tokens’ path to “Sky Rocket”; the point at which the unsold inventory is depleted at the exchange level and DEX’s algorithm can only fill buy-side orders with active sell orders. At that point, the token price can and should jump up significantly.

In summary, there is an opportunity to develop a decentralized protocol backed by a DApp and Crypto Token that can be made up of a community of like-minded people who believe strongly in the ethics of decentralized finance.

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