Blockchain is bringing Intelligent Technologies to Micro, Small & Medium Enterprises

Chatbots

As Blockchain technology is getting into the mainstream of large enterprises, I have been contemplating on how micro, small and medium enterprises (MSME aka SMBs) can benefit from Blockchain. Let me explain what I mean by this.

I looked into the data on Micro, Small and Medium Enterprises in the United States at International Finance Corporation (World Bank Group) website (http://www.ifc.org ). As per IFC consideration, Microenterprise has <10 employees, the small enterprise has 10 to 100 employees and medium enterprise has 100 to 500 employees. The latest data from IFC totals to more than 6 million MSMEs in the United States. Based on the scale and size, the technology adoption in MSMEs is driven by three factors – lower costs, ease of usability of technology and more importantly demand and advantage from new-age technology to their consumers/users. I would like to describe few scenarios before landing on to Blockchain advantage for MSMEs.

  • Scenario I: Blockchain can offer a substantial value by easing and expediting SME Lending process. Blockchain (i.e. Distributed Ledger) technology based SME lending Platforms could address information asymmetries and collateral shortage in aninnovative way and is applicable to any SME digital asset transaction performed online bypassing the need of any middle-man or the risk (and cost) of enforcement.
  • Scenario II: Chatbots have made a progression to successful use cases at large enterprises. Look at examples of  Allstate Business Insurance Expert (ABIe), Capital One Financial’s Eno, Domino’s pizza chatbot, a real estate bot like Apartment Ocean and list goes on. But I never come across a chatbot in interacting with a local restaurant, a childcare center, a mom and pop shops to state few examples from MSMEs. The reason being an initial capital cost and annual maintenance costs difficult to break-even with MSME financial models. Adding new-age advancements in AI, NLP and Machine Learning further enriches the power of chatbots. There exists a real opportunity in bringing the efficiency of chatbot to MSMEs by taking over tasks for which humans are not essential
  • Scenario III: Mobile Apps and monetization opportunities. Both Google’s Android and Apple’s mobile apps got exploded in recent times (7+ Million total apps as Aug 2017). According to the Small Business Mobile Apps: 2017 Survey by Clutch, 85% of micro-enterprises with fewer than 10 employees do not have a mobile app and whereas for SMEs in the lower fifties. There exists a significant business opportunity enabling MSMEs access to mobile apps.
  • Scenarios IV, V, & VI: SMS/USSD messaging, e-commerce/direct-to-consumer websites and instant messengers are other scenarios that would enhance MSMEs capability in addressing gig economy consumers. The technology is available to MSMEs in these scenarios, but development & customization needs, and costs are slowing down the adaptability.

Blockchain backed Distributed Ledger Technology (DLT) offer real opportunities enabling multiple channels like chatbots, mobile apps, SMS/USSD messaging, e-commerce/direct-to-consumer websites, and instant messaging to MSMEs and as well enable Omni channel capabilities. Blockchain decentralized autonomous platform (BDAP) can connect MSMEs, technology providers, developers, marketers, crypto ecosystem, and marketplace offering minimal transaction fees, competitive prices in the open and transparent marketplace, ensuring secure transactions, easing the channel access and simultaneously create the Omni-channel customer experience.

  • First, Blockchain (BDAP) platform takes-out the initial capital investments to access new-age technologies enabling multi-channel capabilities, establish a distributed ledger technology offering peer-to-peer financial system, smart contract to execute secure transactions and an exchange for MSME tokens, and platform that enhances exceptional customer experience.
  • There is an opportunity for sellers (tech providers/developers/marketing firms/startups) to play Business Integrator role creating MSME tokens and made available in the marketplace for MSMEs, Developers, Marketing & Content Firms, and Technology Providers.
  • MSMEs buy tokens for fiat and cryptocurrency. Developers, Marketing & Content Firms, and Technology Platforms decide the price of channels and determine token equivalents. This gives an opportunity for sellers to form a partner syndicate for creating Omni-channel AI Agent experience as an additional value-add.
  • Once tokens are received sellers of various forms (developers, marketers, media firms, technology partners etc.), MSME channels (chatbots, mobile apps, e-commerce/direct-to-consumer websites, instant messengers etc.) gets launched per purchased token volumes.

What MSMEs get out of BDAP is an asynchronous participation of ecosystem players offering a decentralized platform to access channel capabilities otherwise tied to higher capital and ongoing costs. Another key advantage to MSMEs from Blockchain enabled decentralized ledger is while MSMEs ensures their product quality building a trust/brand evaluation system, BDAP helps MSMEs scale to reputation evaluation system leveraging the platform.

You can reach me @ kishor.akshinthala@gmail.com for a deeper mindshare on this topic.

 

 

 

Future of Mobile App Monetization

AP1

App monetization has created fortune for many gaining momentum over last decade and profoundly in last five years. News like “$240 million in customer purchases makes January 1, 2017 the App Store’s busiest day ever” is hitting the headlines. Apps revenues are more than doubled compared to 2014 levels, clocking $58 Billion in 2016 and estimated to reach $78B+ in 2017. In the backdrop of significant market opportunity, I would like to offer deeper insights on App marketplace, monetization business model and key trends evolving in this space.

App Market Insights

First let us look into the current App market landscape and key analytics with a deep dive into this opportunity space as presented in the info-graphic above.

App Monetization and Business Models

App developers can monetize their Apps in many ways. For example, Play Store and the App Store offer the same revenue-sharing terms to developers, ~70% of the amount paid by users goes to developers. Choosing a context specific business model plays a critical role in sustenance and growth. The following are key business models and their characteristics.

Business Model Key Characteristics
Free Model
  • Zero Price.
  • Increase User Base.
  • Generate Revenues with Ads.
Freemium Model
  • Zero Base Price.
  • Optional In-App Purchases (premium features, additional content, subscriptions, or digital goods etc.)
Paid Model
  •  Pay to Download App / But App Bundles for Discounts
  •  One Point of Monetization at the time of initial buy
  •  Outstanding design, functionality, and marketing
Paymium Model
  •  Combination of Paid & Freemium Models (Can Combine in App Bundles)
  • Pay to Download & Options to Buy Additional Features
Subscription Model
  •  Buy In-App Purchases (to access content, services, and experiences)
  •  Auto-Renewable or Now-Renewable (User Driven)
  •  Subscriptions can be offered in Freemium / Paymium models

App Trends

The following trends will continue to evolve in App development in perfect alignment with digital age.

  • Apps are becoming Artificially Intelligent
  • Embedded AR / VR technologies in Apps
  • Faster web page loading on mobile devices with Accelerated Mobile Pages (AMP)
  • Cloud enablement of Apps with an ability of fetching data & analytics from cloud
  • Business processes and workflows are getting on Apps with the help of Micro services and componentization
  • In digital driven economy, m-commerce is becoming a new standard
  • Internet of Things is exploding Apps socialization
  • Location based services are gaining more traction
  • App security is becoming paramount

There is a promising future for value adding Apps. The current and future start up communities have to focus on developing high quality and contextual rich Apps and building tailored business models to succeed in next evolution of App marketplace. Reach out to me at Kishor.akshinthala@gmail.com for a deeper discussion on App Monetization.